ICOICE, a global brand in colored contact lenses, has recently been named Shoplazza’s Merchant of the Year 2024, an honor given to merchants who’ve truly excelled in their industry. By using Shoplazza's flexible and scalable e-commerce platform, ICOICE saw a significant increase in sales and gained major recognition for their brand worldwide.

Thanks to its strong foundation, ICOICE has emerged as a leader in the DTC fast-fashion colored contact lens category, earning a loyal international customer base through its commitment to quality, innovation, and eco-conscious practices.

Since its launch in 2021, ICOICE has been delivering bold, trendy lens designs and highly personalized products that appeal to its customers’ every taste. Staying true to this focus has allowed the brand to carve out a unique position in the North American and European markets, where individuality and style take center stage.

In addition to creating fashion-forward contact lenses, ICOICE integrates sustainability into every facet of its operations. Its lenses are crafted from globally certified eco-friendly materials, and its packaging utilizes 100% biodegradable, corn-based materials. These initiatives have resonated strongly with environmentally conscious consumers, contributing to a repurchase rate exceeding 35%..

 

 

ICOICE’s control over its production process also allows it to quickly develop new products, keep up with new and seasonal trends and stay aligned with customer demand. With this level of control, the brand not only remains competitive in a fast-paced market but also delivers fresh, on-trend picks with regular drops that keep customers coming back for more.

As part of its growth strategy, ICOICE sought to expand its business globally via e-ecommerce. However, the brand needed help creating a well-positioned web store that could handle the complexities of selling contact lenses online as well as international sales. So, it turned to Shoplazza to help it overcome these challenges. Shoplazza quickly built a customized online storefront that enabled users to enter prescriptions, get real-time product updates, and view clear, transparent pricing on bulk purchases. These features not only reduced selection errors but also created a smoother shopping journey, bolstering conversion rates.

Shoplazza’s platform also enabled ICOICE to offer subscription services, making it easy for consumers to sign up for recurring orders. This approach helped strengthen customer loyalty, reduce promotional costs, and allowed ICOICE to focus on enhancing its product offerings and services. 

 

 

To protect ICOICE’s brand equity, Shoplazza implemented advanced IP protection tools. By monitoring transactions and user behavior, these tools proactively identified and addressed potential infringement risks. This ensured a secure shopping environment, safeguarding both ICOICE’s reputation and consumer trust.

Through a steadfast commitment to innovation, sustainability, and customer-centric solutions, ICOICE has firmly established itself as a standout in the fast-fashion colored contact lens market. Shoplazza’s custom-built e-commerce solutions have played a vital role in enabling ICOICE to scale its operations and deliver products that resonate with consumers.

Looking forward, ICOICE plans to deepen its collaboration with Shoplazza, exploring new models and expanding its global reach. This partnership exemplifies how technology and creativity can empower brands to redefine their industries and achieve lasting impact on the global stage.