ICOICE, a fast-fashion colored contact lens brand, has been awarded the 2024 Shoplazza Awards - Merchant of the Year. This recognition underscores ICOICE's outstanding ability to harness the flexibility and autonomy of an independent e-commerce platform, allowing it to maximize its brand strengths. By blending bold, trend-driven designs with a strong commitment to sustainability, ICOICE has emerged as a leader in the competitive global market.

As a pioneer in the DTC fast-fashion colored contact lens category, ICOICE has cultivated a loyal international customer base through its dedication to quality, innovation, and eco-conscious practices.

Since its inception in 2021, ICOICE has been committed to addressing the distinct preferences its consumers, who seek bold, fashion-forward designs and highly personalized products. This focus has allowed the brand to carve out a unique position in the North American and European markets, where individuality and style reign supreme.

Beyond aesthetics, ICOICE integrates sustainability into every facet of its operations. Its lenses are crafted from globally certified eco-friendly materials, and its packaging utilizes 100% biodegradable, corn-based materials. These initiatives have resonated strongly with environmentally conscious consumers, contributing to a repurchase rate exceeding 35%.

 

 

Leveraging its vertically integrated supply chain, ICOICE ensures rapid product development and frequent collection updates. This agility enables the brand to consistently meet the demands of fashion-conscious customers, delivering a wide array of options that align with seasonal trends and consumer preferences.

ICOICE’s partnership with Shoplazza in 2023 marked a turning point in its international expansion strategy. Recognizing the unique challenges of selling colored contact lenses online, Shoplazza delivered tailored solutions to enhance the customer experience and streamline operations.

Key innovations included specialized dropdown menus for selecting left and right eye prescriptions, real-time updates on product details, and clear pricing information during multi-item purchases. These features not only reduced selection errors but also created a smoother shopping journey, significantly improving conversion rates.

Shoplazza’s subscription model further bolstered customer loyalty by enabling consumers to commit to recurring purchases with ease. This approach stabilized relationships with repeat customers, reduced promotional costs, and allowed ICOICE to focus on enhancing its product offerings and services.

 

 

To protect ICOICE’s brand equity, Shoplazza implemented advanced IP protection tools. By monitoring transactions and user behavior, these tools proactively identified and addressed potential infringement risks. This ensured a secure shopping environment, safeguarding both ICOICE’s reputation and consumer trust.

Through a steadfast commitment to innovation, sustainability, and customer-centric solutions, ICOICE has firmly established itself as a standout in the fast-fashion colored contact lens market. Shoplazza’s custom-built e-commerce solutions have played a vital role in enabling ICOICE to scale its operations and deliver products that resonate with consumers.

Looking forward, ICOICE plans to deepen its collaboration with Shoplazza, exploring new models and expanding its global reach. This partnership exemplifies how technology and creativity can empower brands to redefine their industries and achieve lasting impact on the global stage.